In 2001, LPB offered a call for emerging producers to create a one minute interstitial that showcased or represented the Latino community for general audiences. Ten projects were selected ranging from animation to biographies. Many of these producers have moved forward in their careers and are NOW producing nationally for public and commercial television. In 2009, the interstitials are now offered online.
This 60-second spot is a character driven story about a grandmother who is losing her hearing, but as she cooks salsa, she begins to imagine the sounds around her become a song. Grandma builds a youthful energetic melody with each click of the fork or sizzle from her grill building up to a climactic clang.