Frank H. Cruz
Cruz and Associates

A business leader and veteran broadcaster, Frank H. Cruz is President of Cruz and Associates, a financial consulting firm he founded in 1995. Mr. Cruz is the former Chairman of the Corporation for Public Broadcasting (CPB) and served as CPB director for 12 and a half years. He is also the former chairman and founder of Gulf Atlantic Life Insurance, the first Hispanic-owned life insurance company in the United States.

A veteran broadcaster, Mr. Cruz is a founder of Telemundo, the nation’s second Spanish language network, and of KVEA-TV in Los Angeles, where he served as vice president and later as general manager. As general manager, he increased revenues by 40 percent and was also responsible for programming Telemundo’s Western region.

Mr. Cruz is also a former news reporter for KABC-TV and KNBC-TV in Los Angeles. His awards include the Emmy and the Golden Mike for coverage of Latin American issues and U.S.-Hispanic community events. He was previously an associate professor of history at California State University-Long Beach and Sonoma State University.

In August 1994, President Clinton appointed Mr. Cruz to his first term on the CPB board. Mr. Cruz served as board chair from 1999 to 2001, and as chair of the board’s audit and finance committee from 1996 to 1999. He was appointed to a second term on the board in September 2000.

In October 1997, President Clinton appointed Mr. Cruz to serve on the 21-member Advisory Committee on Public Interest Obligations of Digital Television Broadcasters, informally known as the Gore Commission. Mr. Cruz also participated in President Clinton’s October 1992 Economic Summit in Little Rock.

Mr. Cruz serves on the board of trustees of the University of Southern California. He is also a member of the board of directors of Health Net and The Irvine Foundation. He has held leadership positions on the Los Angeles Area Chamber of Commerce, Rebuild Los Angeles, and the University of Southern California School of Public Administration and Partnership 2000. In addition, he is Chairman Emeritus of the California Institute for Federal Policy Research. A frequent lecturer and public speaker, he has written several books on U.S. and Latin American history.

Mr. Cruz was born October 4, 1939 in Tucson, Arizona. He holds a B.A. and an M.A. from the University of Southern California. He is married, has three children and lives in Laguna Niguel, California.

About Us
Latino Public Broadcasting is the leader of the development, production, acquisition and distribution of non-commercial educational and cultural media that is representative of Latino people, or addresses issues of particular interest to Latino Americans. These programs are produced for dissemination to the public broadcasting stations and other public telecommunication entities. LPB provides a voice to the diverse Latino community on public media throughout the United States.
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