Sandie Viquez Pedlow - Executive Director
Sandie Viquez Pedlow the Executive Director of Latino Public broadcasting oversees the development, production, and distribution of public media content that is representative of Latino people, addressing issues concerning Latino Americans through the public media lens. She brings to this position over 20 years of experience in program development, production, and the development of international public media initiatives. Most recently she was Director, Station Relations for PBS Education where she led the implementation and marketing of PBS online and digital media products and services. Prior to PBS, Pedlow was Director of Programming Strategies, Associate Director of Cultural, Drama and Arts Programming, and Senior Program Officer with the Corporation for Public Broadcasting for 10 years. She managed the development and funding of national public broadcasting programs which addressed social and diversity issues, history, the arts and many aspects of American culture. Pedlow was a key member of the CPB team that managed the founding of LPB. Prior to this work, Pedlow developed and produced documentaries, cultural/arts television programs for SCETV and was the U.S. National Coordinator for INPUT, an international public television conference with more than 35 participating countries. She has served on the boards of CINE, The American Documentary, American Playhouse Artistic Committee, INPUT and LPB.
Luis Ortiz - Managing Director
As Managing Director, Mr. Ortiz oversees the development, financing and production of Latino-themed programming which is distributed for broadcast on public television. He manages the operations of the organization, headquartered in Burbank, CA, and maintains the West Coast presence for LPB. He also administers LPB’s Public Media Content Fund process and supervises the distribution of LPB funded programs to PBS. Mr. Ortiz also serves as Series Producer for their signature Latino anthology series Voces, a showcase of documentaries that highlights the rich spectrum of Latino-American culture.
Erika Alarcon - Program Coordinator
The Program Coordinator coordinates marketing, production and public relation materials for the organization, and organizes special screenings and festival collaborations, including special events nationwide. Ms. Alarcon oversees the production and distribution of LPB’s bi-monthly electronic newsletter (E-Voz). She also assists the Executive and Managing Director with communication and administrative duties.
Lyndsey Florez - Digital Content Associate
Florez manages LPB’s new media projects funded through the Public Media Content Fund, while implementing, monitoring and maintaining multimedia content online. To build community and increase dialogue online, she supervised LPB’s social media presence, which includes the series VOCES. In this capacity, she executes the day-to-day operations and community engagement efforts of the organization by creating original content for LPB’s social networking sites Facebook, Twitter, Instagram, and YouTube. To enhance the impact of LPB documentaries beyond the broadcast, Florez oversees the production and distribution of LPB educational materials that are distributed to schools free of charge via PBS LearningMedia.