Sandie Viquez Pedlow - Executive Director

Sandie Viquez Pedlow is the Executive Director of Latino Public Broadcasting, public media’s largest Latino content developer and funder which provides programming to PBS and its multi-media platforms. She brings to this position over 30 years of experience in program development, production, and the development of international public media initiatives. Most recently she was Director, Station Relations for PBS Education where she led the implementation and marketing of PBS online and digital media products and services. Prior to PBS, Pedlow was Director of Programming Strategies, Associate Director of Cultural, Drama and Arts Programming, and Senior Program Officer with the Corporation for Public Broadcasting for 10 years. She managed the development and funding of national public broadcasting programs which addressed social issues, history, the arts and many aspects of American culture. Prior to this work, Pedlow developed and produced documentaries, cultural/arts television programs for SCETV and was the U.S. National Coordinator for INPUT, an international public television conference with more than 35 participating countries. She has served on the boards of CINE, The American Documentary, American Playhouse Artistic Committee, INPUT and LPB.

Luis Ortiz - Managing Director

As Managing Director, Mr. Ortiz oversees the development, financing and production of Latino-themed programming which is distributed for broadcast on public television. He manages the operations of the organization, headquartered in Burbank, CA, and maintains the West Coast presence for LPB. He also administers LPB’s Public Media Content Fund process and supervises the distribution of LPB funded programs to PBS. Mr. Ortiz also serves as Series Producer for their signature Latino anthology series Voces, a showcase of documentaries that highlights the rich spectrum of Latino-American culture.

Edlin Valenzuela - Office Administrator

Valenzuela oversees the administration of Latino Public Broadcasting’s office, including facility and general office systems; financial management support, human resources programs and policies; database and records maintenance, documentation and memberships. In addition to coordinating travel, meetings and communications for LPB staff and Board of Directors, Ms. Valenzuela assists the Executive and Managing Directors on special projects throughout the year.

Gloriana Paz - Program Manager

Gloriana oversees Latino Public Broadcasting’s digital media portfolio and is responsible for contracting, setting project milestones, and finalizing projects for delivery to PBS. She also manages the Latino Emerging Filmmakers Fellowship (LEFF), an innovative fellowship program designed to advance the careers of up-and-coming Latino storytellers entering the field of public media. Ms. Paz also administers LPB’s pop-up e-newsletter, Latino VOCES, a content driven newsletter aimed at reaching a younger diverse audience online. Additionally, she provides support to the Executive and Managing Directors.

Mars Avila - Program Coordinator

Ms. Avila coordinates the launch and review of Latino Public Broadcasting’s annual funding initiatives including the Public Media Content, Current Issues and Digital Media funds. She also organizes the logistics and works as liaison with applicants, reviewers and panelists. Ms. Avila also tracks all deliverables for funded projects through to completion and coordinates marketing, production and public relations materials for the organization and its broadcast programs. In addition, Ms. Avila manages updates to LPB’s website, and oversees the production and distribution of LPB’s monthly electronic newsletter (eVoz).  She also provides assistance to the Executive and Managing Directors with communications and administrative matters as well.

About Us
Latino Public Broadcasting is the leader of the development, production, acquisition and distribution of non-commercial educational and cultural media that is representative of Latino people, or addresses issues of particular interest to Latino Americans. These programs are produced for dissemination to the public broadcasting stations and other public telecommunication entities. LPB provides a voice to the diverse Latino community on public media throughout the United States. Latino Public Broadcasting is a registered 501(c)(3), EIN: 95-4776447.
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    Phone: (323) 969-8000